50% of All Google Searches Do NOT Result in a Click?!
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My name is Ryan Stewart, I’m on online entrepreneur and marketer. I used to work a job I hated for a company I didn’t believe in, until I stumbled upon “SEO”. Flash forward 10 years later and I’ve built, grown and scaled almost a dozen 7 figure businesses. It’s my goal in life to free you from the old mindset and institutions in place. If you follow my Channel you’ll learn valuable marketing, business and technical skills that will help you build your own online businesses.
ABOUT THIS VIDEO:
There's a couple of potential issues called into attention here:
- Google sending more and more eyeballs to their properties, creating a potential monopoly (illegal)
- Google has consistently taken away organic real estate to sell more ads space (just business)
Rand makes a tongue in cheek argument that Google is a monopoly and congress should take note. While I don't disagree with him, I also don't care - about any of this.
As marketers, we can't fall in love with channels - they come and go. Entrenching yourself in one space (i.e. SEO) by romanticizing that platform is just plain bad for business (or your career).
Google has to make money - a lot of it. They're going to do what they have to do, we as marketers have a few options:
- Take to Twitter and complain about all the unfair changes Google makes
- Stop trying to get traffic from Google and focus on Bing (Haaaa, I know good one right)
- Do what we do best - accepts these changes for what they are, learn and adapt
I'm hoping you're with me on option 3. If so, here's a few quick strategies:
- Understand that of these zero click searches are niche specific and don't have much business value anyways
- If you operate in an niche that's getting hit hard by these types of searches, figure out a way to get exposure
- Seek out keywords whose results have higher CTR opportunity
- Get your content optimized on Google’s own properties (YouTube, Maps, Images, AMP, Knowledge Panels, etc.)